The Mesaros Team

Archive for September, 2010

Did you know that Famous Amos got rich simply by giving away free samples of his famous chocolate chip cookies? Here’s 10 reasons why giving things away for free can greatly increase your business profits or send your new home-based business idea into orbit.

1.) Free is the best form of advertising. People are naturally attracted to the word “free”. If you cannot give away samples another form of free is the “puppy dog” approach. Like a sports car, let a “qualified” prospect take it home for a day, like a new puppy and let them fall in love with it.

2.) Seeing is believing. Sometimes you cannot explain in words to people how great something is. You just have to show it to them to get their attention. Show people how great your home-based business idea is by giving them a sample.

3.) Giving away freebies lowers people’s defenses. It’s easier to give something away than it is to try to sell something. People don’t like to be sold. It triggers their natural radar defense mechanism.

4.) People love to give their opinion. Do you have a great home-based business idea for a product? Ask people to try it so you can get their opinion on it.

5.) With the right product, you can make up small samples that are dirt cheap. This means advertising can cost you next to nothing.

6.) The best form of advertising is word-of-mouth. If people love your freebies they will tell all their family, friends and associates about them – especially today with text messaging, Face Book and all the social online stuff going on.

7.) The best lead you can get is a referral lead. Giving away freebies can let others do the selling for you. And by highly recommending you, your product or your service prospects will be pre-sold on you and your home-based business idea or company.

8.) By giving away free stuff you’re building friendships. You’re not just building business relationships. You have the chance to build lasting friendships with people. This is a more relaxed way to work your home-based business idea.

9.) Giving away free stuff allows you to have more fun with your business. And when it’s fun you are more likely to succeed. Giving things away is less stressful to you and the prospect than trying to sell them something.

10.) Free done right, can be the most powerful form of advertising. Always try to include the word “Free” in all your advertising. It’s still the most powerful attention-getting word. Free can create a lot of “buzz”.

11.) Most importantly, giving things away for free creates a great way to follow up or get back with prospects. Statistics prove that with any home based business idea, 48% of sales people never follow up with a prospect and that 80% of sales are made on the fifth to twelfth contact.

Now you know how to get all the free advertising and free leads you can possibly handle to launch your home based business ideas successfully. Free advertising and free referrals are the most powerful ways to grow your business and these two things can be done easily through giving away free samples of your precious products. Now all you need to do is look forward to making money hand over fist!

There are many brainstorming routines and other techniques for creating new business ideas. You’ll find just one of them here, but it’s a good one.

New Business Ideas By Turning Things Upside Down

This is a technique for generating truly creative new ideas. It’s based on the way your mind tries to make sense of whatever you put in front of it. What you will put in front of it is ideas and approaches that have been turned on their head.

For example, if you have a bookstore, you can start by making a list of how things are currently done. Add to that any assumptions and any plans you may have considered. Write all of this down, and then look at each item, to create an opposite or upside down idea. Play with that for a couple minutes to see what ideas it suggests.

On your list you might have the fact that “people come to the store to buy books.” You formulate an opposite idea, like “the books come to the customers,” and play with it. Selling online and mailing books is done already by large vendors, and may or may not work with a local bookstore.

But then it occurs to you that local delivery might be as cheap as a dollar per book if you had enough sales each week and ran a delivery route three times weekly. Customers could get the books even faster than they would from the usual online sellers, and can return them locally if necessary, without the need to repackage them. Not an entirely new business idea, but a possibly workable innovation.

Other items that might be on your list: “We can buy comfortable chairs and lamps so customers can relax,” “People buy books to read,” “We sell books,” and so on. It may seem silly to write down some of these self-evident facts, and some of the opposite ideas they suggest will seem even sillier. But it’s a powerful way to get out of the box with you thinking and start generating new business ideas.

“Buy chairs and lamps,” becomes “Sell chairs and lamps.” Silly? Not necessarily. You might generate a decent extra income selling things readers would like. “We sell books,” becomes “We buy books,” which suggests several possibilities as I write this.

Buying used books, but paying only with credit could keep customers coming back and supply a secondary used book store. Not a new idea, but it may be new to your business. Or how about offering to display any self-publisher’s books on consignment. No investment except space, and these writers will be sending family and friends to your store to buy their books.

Turn “People buy books to read” on its head and you get the seemingly crazy, “People read books to buy.” Where could you go with that? As mentioned, our minds try to make sense of things no matter how illogical they seem at first. My mind quickly invented a book that was interesting enough for a reader to read, but also promoted a dozen other books carried by the store. It could be sold cheap or given as a prize.

People read and then buy something more. “Read to buy,” may not be so crazy after all. Why not try turning things upside down for new business ideas?

For me it was exciting to create my own home business ideas, especially when I found out that they worked. It is fascinating to think that you can make your own home business ideas to work.

Now I have clients from Asia, US, Europe, Africa and Australia, which I have gathered with my own skills using PC at my home.

If you have a good home business idea, you can work part time or full time, only week ends or some evenings per week. It is totally up to what you want. Home business is 100 % flexible and your shop at the internet is always open.

It is fine to think to be your own boss but at the same time demanding. However if the motivation of home business owner is good, home business is never demanding but always exciting. Everything depends on the attitude.

How to choose the right ideas for your home business?

I believe it is inside out process. So this means you have to make a research inside yourself. Two things are the most important, your nature and your skills.

For example I picked my home business ideas based on what I liked and my experiences at branded goods marketing and advertising agencies. For me internet and PC are just tools.

The starting point was to pick the one thing that I liked most. Ok, I liked writing and to build my home business long term and in the way, which required thinking not just running separate ads here and there according to my program´s training lesson.

So my home business ideas were based on managing the marketing process in the chosen internet markets and build my home business long term.

It will take about 12 months to build a family house, so it takes to build internet business. After that most of the profits will come.

To understand the timetable right in executing home business ideas is important. A business owner have to have the ability to wait. Yes, to wait.

It is not always nice and when the results are not coming, the will to run some rapid response promotions is great. But avoid them. They will take your money and in the worst case your motivation.

We have to think long term when executing our ideas. And to follow them. In my case the core idea is, learn SEO and do what I have learned. So simple and nothing else.

When home business owner ponders his home business ideas, he has to find the answer to the question, what he has to offer to the market. The answer must be something valuable to the target group.

If you are good at producing content, so pick article writing for your specialty. If you like SEO pick that one.

As you see what I try to tell is that the idea for your home business must be simple and the entrepreneur must know it deeply, 100%. This means that he cannot be good in many things.

Let´s continue with the idea, that you like writing and that you like to write articles. Actually the same articles can be used in blogs and also in forum posts.
The concentration on certain things means quality and the internet market responses well to the high quality.

This was my top pick, SEO with articles and links. So I skipped all the others. When looking at my choices, they all support to each other. My target is to reach top positions with my keywords at Google. That will bring my site a lot of traffic.

By writing constantly about home business and posting to forums I learn by myself and keep my know how updated. As a matter of facts I use the same articles in my several blogs.

When executing home business ideas two things must happen, making choices is a must and the business owner must learn to wait.
I hear you asking, what do I have to wait? Profits of course. It is fantastic when they come.